What do you write about? Sometimes there are too many options sometimes there aren’t any.
This post is going to walk you through step-by-step a process that I use to cultivate blog topics that will attract customers in your niche.
The best content for your blog may not always be directly related to your product. If you’re going to create content to attract buyers, it should be something that
But before you get there you have to uncover a topic related to your product that people are interested in. And more importantly, you have to tap into a market of people who would actually be interested in buying your product.[Continue Reading...]
There are a lot of good resources out there about Etsy SEO and how to optimize your Etsy product page for search engines, but I want to explore in more detail how to rank higher in Etsy's own search engine.
After some careful experimentation it seems that Etsy SEO and their own search algorithm might not be that complicated for long tail search terms.
My wife's Etsy shop AbleGrable sells vintage kitchen items. She has an item that is a Federal Glass bowl with a sunflower design on it. It was showing up in Etsy's search for the phrase "federal glass sunflower bowl". Granted this is quite a specific search phrase but I wanted to find a search where the product was showing up on the first page of the Etsy search results.[Continue Reading...]
You have a lot of customers.
Hundreds, thousands, perhaps millions (if you're lucky). The problem is finding them.
What do they do online? What sites do they visit? Who do they follow? What do they share? What are their pain points? These are all questions you need to be asking yourself as you try discovering your target audience.
Without answering those questions, marketing your product or service is going to be an arduous journey so best start by finding out where and how your potential customers spend their time online. These tools are meant to help you get started in finding your next batch of targeted customers.
I've broken them down into a few of categories to make it a little more organized for you: Social, Surveys, Traffic, Keywords, Forums and Content. Let's get started![Continue Reading...]