Archives by: Scott Taft

The Business Owner’s Guide To NOT Starting A Blog

You may not know this yet, but you are a business owner. Whether you’re selling products, trying to get your newly finished book published, or aiming for a new job, you are a business.

And as a business you want to grow, right? Of course you do. You want that book deal, you want that residual income, you want that new job.

But, somewhere along the way to achieving that goal, you got it in your head that starting a blog is the answer. Well, I’m here to save you from yourself and help you take a breather before you make the biggest mistake of your life. [Continue Reading...]

How To Bake Promotion into Your Content Before You Hit Publish

The biggest reason your content never gets seen after promotion is no one knows it exists.

The next time you go to publish a blog post, think, is there anyone waiting on the edge of their seat for you to hit publish? If they aren't, how do you get them to?

This is not some hocus pocus reserved for blogging superstars. Getting buy-in from fellow bloggers and readers is easier than you think and it’s the key to promoting your content.

[Continue Reading...]

Who’s Reading Your Blog? 9 Ways to Get to Know Your Readers

I haven't written a post here in a while so my blogging game is a little rusty. When I was thinking of what to write about I realized one of the best places to look for blog topics is right here on my own blog.

I’m talking about the people I've already convinced. The people whose attention I've already grabbed. What topics are they into?

So I started thinking of all the ways we as bloggers can mine our own sites for data about our current readers. After all, they are the ones who are interested and they are the ones who will go forth and actually share what we write.

Turn your readers into evangelists for your blog by giving them the content they're interested in. Writing a blog is hard enough let alone promoting it all on your own. Build your current audience so they can lend you a hand with promotion.

These tips will help you get to know your readers and learn what content they're actually interested in. [Continue Reading...]

7 Principles of User-Generated Content

Word of mouth is arguably the most powerful marketing tool.

In fact, it’s so powerful that we’ve started to consciously rely on it. When we Google a product or search for it on Twitter, we are actively looking for what people are saying about it.

And notice I said "people." Not reporters, not companies, not commercials...people.

We seek out consumers just like us who have tried the product we’re prospecting because those are the opinions we trust.

That trust stems from user-generated content (UGC), which is content produced by consumers and not brands. This can be anything from user reviews, testimonials, blog posts or social media posts about the products.

In fact, according to a 2012 BazaarVoice report, 51% of Americans trust user-generated content on a company's website. Even when compared to info on a company's own website (16%) and news articles about the company (14%).

That means it’s in your best interest to get people talking about your brand and products. [Continue Reading...]

11 Pros Spill Their Guts About Ecommerce Content Marketing

Spray and pray. Reaching in the dark. Shooting blanks.

These might be the first phrases that come time mind when you think about content marketing.

But why? Is it because your goals aren't defined? You don't know your customer? Or you just don't have the patience?

You know publishing great content is important, but how do you turn that content into sales? Well, hold on there, Tex. You might be missing a couple steps.

Recently, Rand Fishkin of Moz described the #1 myth in content marketing which is that a lot of people, myself included at times, think that producing great content will instantly yield sales, opt-ins and subscribers.

This is not that case. [Continue Reading...]

Etsy SEO for Long Tail Keywords

There are a lot of good resources out there about Etsy SEO and how to optimize your Etsy product page for search engines, but I want to explore in more detail how to rank higher in Etsy's own search engine.

After some careful experimentation it seems that Etsy SEO and their own search algorithm might not be that complicated for long tail search terms.

My wife's Etsy shop AbleGrable sells vintage kitchen items. She has an item that is a Federal Glass bowl with a sunflower design on it. It was showing up in Etsy's search for the phrase "federal glass sunflower bowl". Granted this is quite a specific search phrase but I wanted to find a search where the product was showing up on the first page of the Etsy search results.

[Continue Reading...]
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